Your auction runs itself.
Bidding, proxy bids, outbid
alerts, winner notification,
checkout handoff, all
automatic. Setup once. Your
job is done.
"It just works. I haven't had to
touch it since setting it up."
Your rarest products sell for what they're actually worth.
Auction Today brings the full auction experience inside your Shopify store. Fully automated. Fully branded. No eBay. No third-party fees. No babysitting.
4.9 ★on Shopify App Store
1000+Active Merchants
7 +Years in the Shopify Ecosystem
US · EUCA · AUMerchants Worldwide
You've been
undercharging for your best products.
When you set a fixed price on a unique, scarce, or high-
demand product, you're guessing. And
merchants almost always guess low - leaving
real money on the table. Auctions let the market
tell you what buyers will actually pay.
"We posted a limited-edition title at auction and it sold for
3x what we would have fixed-priced it at. That pattern has
repeated on every unique product since." - Shopify merchant, United States
Before → After
Guess a fixed price
Market sets the price Send buyers to ebay Stay inside your store Manage bids manually Fully automated Pay eBay's final fees Zero per-sale feesWhat sets us apart
Feature-rich. Fully automated. Brand-forward.
Nobody in this category holds all three.
Let the market decide.
Stop guessing. Competitive
bidding reveals real value,
consistently higher than
merchants expect.
3x the expected price. On a
regular basis. Across every niche.
Your store. Your data.
The full experience inside your
Shopify store. No eBay. No
fees on the final sale. Every
customer record stays yours.
FC Berlin trusts Auction Today
for signed match shirts.
Set it up once.
Watch bids come in.
Install & connect
Add Auction Today from the Shopify App Store. It adapts to your existing theme - no coding, no developer, no disruption to your live store.
Create your auction
Select any product, set a starting bid, reserve price, and end time. Schedule immediately or at a future date. Our team can have you live within the hour.
Let it run
Everything from bidding to winner notification to checkout handoff is automated. When it closes, the winner is sent directly to your Shopify checkout.
Everything
you need.
Proxy bidding
Bidders set their maximum and the app bids on their behalf. More competition, higher final prices.
Reserve price
Set a hidden minimum and protect your margin while still letting bidders compete openly.
Buy it now
Give impatient buyers a way to skip the auction and purchase instantly at your chosen price.
Popcorn bidding
Extend auctions automatically when bids arrive near the end, keeping last-second sniping away.
Auto winner notifications
Winners get emailed automatically with a direct checkout link, so your team does not chase payments.
Multi-currency
Let international buyers bid in their preferred currency and keep the auction experience local.
Klaviyo & Mailchimp
Trigger auction emails, reminders, and follow-ups through the marketing tools you already use.
Custom widget styles
Match auction widgets to your storefront so the experience feels native to your brand.
Make an Offer
Let buyers submit offers on high-value products and close deals without leaving Shopify.
Only serious buyers.
Zero bad-faith bids.
Buyer deposit
Require a refundable deposit before anyone can bid. Skin in the game means serious bidders only.
Bidder pays deposit upfront to unlock bidding- Winner: deposit deducted from final price
- Loser: deposit refunded on request after the auction ends
Fewer fake bids. More committed buyers.
Approved & blocked bidders
Full control over who can bid. Allow-list trusted customers, block-list known troublemakers.
- Approved list: invite-only or VIP auctions
- Block list: ban bad actors by email instantly
- Works across your entire store, not just one auction
You decide exactly who gets to bid.
Penny auctions
Customers buy bid credits before participating. Every bid has a real cost, so only genuine interest makes it through.
- Customers purchase a bundle of bid credits
- Each bid placed consumes credits from their balance
- A real cost per bid that keeps your auctions competitive and serious.
Competitive, serious bidding
Don't take our word for it.
4.9
280+ reviews on ShopifyApp Store
"The support team had us live within the hour. I was completely new to auctions on Shopify and they walked me through every step. The app itself just works — I haven't had to touch it since."
Jamie M.
Vintage fashion · United Kingdom
"We switched from eBay immediately noticed the difference. We keep all the customer data, there are no fees on top of the sale, and our bidders love the experience. Won't go back."
Sarah R.
Collectibles & art · United States
"My first auction closed at nearly double my expected price. I honestly didn't expect auctions to be this easy to run. I should have done this years ago."
Thomas K.
Sneakers & streetwear · Germany"The support team had us live within the hour. The app itself just works."
Jamie M.
Vintage fashion · United Kingdom"We keep all the customer data, there are no fees on top of the sale, and bidders love the experience."
Sarah R.
Collectibles & art · United States"My first auction closed at nearly double my expected price. I should have done this years ago."
Thomas K.
Sneakers & streetwear · GermanyBuilt for merchants who sell
things worth bidding for.
If your products are unique, scarce, or genuinely in demand, auctions will outperform fixed pricing.
Start free.
Scale as you grow.
FREE
$0/mo
Try your first auction
Start free 7-days Trial- Try your first auction
- Up to 1 offer
- Basic notifications
- Theme integration
- Proxy Bidding
- Penny product
STARTER
$9/mo
For regular auction sellers
Start free 7-days Trial- Everything in Free
- 15 auctions
- Up to 15 offers
- Dedicated auction collection page
- Auction summary in collection page
- Bulk auction creation
ADVANCED
$15/mo
For growing merchants
Start free 7-days Trial- Everything in Starter
- Unlimited auctions
- Unlimited offers
- Email notifications
- Auto declare winner
- Integrations (Klaviyo, Mailchimp & more)
PRO
$25/mo
For established
auction stores
- Everything in Advanced
- Custom subdomain
- Last-minute bid notifications
- Custom email templates
- Premium buyer support
ENTERPRISE
$40/mo
For high-volume & Shopify
Plus
- Everything in Pro
- Approved bidders & buyer deposit
- CSV upload
- API access
- Priority customer support
Your auction
runs itself.
Set up in under 10 minutes. Your first auction is free. No credit card required.